The Lipstick Effect
It’s official we are in the midst of a recession and cosmetic sales are on the up. This is what is known as the Lipstick Effect- the theory is that even in tough economic times a woman may not buy shoes, diamonds or even sofa’s, but will treat herself to smaller more affordable luxuries- treats that will have little impact on their purses but a big effect on their morale.
There is also a trading down trend emerging, as consumers are exchanging luxurious expensive department store brands for better value brands. One online cosmetics store which had spotted this trend is Myvanitycase.co.uk, this cute little cosmetics boutique stocks brands which are virtually unknown on the British High Street. Owner of myvanitycase.co.uk Michelle Shaw explained, we offer a range of exclusive brands at affordable prices, brands such as Principessa, Joey New York and Ciao Bella , although we only launched a few months ago business is booming and as consumers are down trending and the lipstick effect takes hold here at Myvanitycase.co.uk our cutomer list continues to grow, all our orders come beautifully gift wrapped with free delivery.
www.myvanitycase.co.uk is offering a free Paula Dorf Lippy with all orders over £40, offer ends 20th March, use code LIPPY in the comment box at checkout, this will not show up in your order .
